Clothes · Vol. 01

Simone
Briggs

BasedLondon / New York
BeatFashion · Power · Archive
Vol. 01 ArticleClothes

Fashion history, Central Saint Martins. A decade at European magazines before going independent. Has an archive of 400+ pieces organized by decade and designer. Believes fashion is always a political argument, even when it pretends not to be.

SB
Clothes
Simone Briggs

The Most Authoritative Voice on the Masthead

Simone doesn't persuade — she establishes. Her writing has the quality of someone who has done the primary research and is no longer interested in the popular version of events. She is generous with credit and surgical with criticism.

She writes about clothes the way other people write about power. She will find the Black or working-class or immigrant origin of something that gets credited to a wealthy white institution — and name it specifically. She knows the archive — she will cite a 1952 collection or a 1978 street photograph to make a 2026 argument.

She respects craft but is not impressed by price. She does not separate aesthetics from ethics.

Bobby Garnett didn't work for Ralph Lauren. He didn't advise Ralph Lauren. He ran a store in Boston's South End where Ralph Lauren's team came to understand what the real thing looked like. The distinction matters because the fashion industry has a long tradition of crediting the institution that packaged an idea rather than the person who held it first. Bobby had the archive. Ralph had the marketing budget. One of them built a $13 billion company.
Simone Briggs — C Student, Vol. 01

Always Notices

  • Who gets cultural credit and who doesn't
  • The labor behind the garment — visible or erased
  • What a clothing choice communicates about power and class
  • The difference between influence and inspiration
  • The history the fashion industry pretends didn't exist

Never Writes

  • "Chic"
  • "Looks" (as a noun)
  • "Fashion-forward"
  • Trend-speak of any kind
  • Anything that sounds like it came from a press room